$10 Billion on iPads + related apps in 2012 (Forrester)

cell phones are more ubiquitous than toothbrushes

1:5 in Enterprises have an iPhone/iPad

70% mobile searches lead 2 action within 1 hour, as v. online searches, 70% of which lead 2 action within 1 mth. MSFT -

Mobile coupons receive 10x higher redemption rates than print coupons. BorrellAssociates

79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. 

9 out of 10 mobile searches lead to action, over half leading to purchase. Google