Sunday, April 8, 2012

$10 Billion on iPads + related apps in 2012 (Forrester)
cell phones are more ubiquitous than toothbrushes

Saturday, April 7, 2012

1:5 in Enterprises have an iPhone/iPad
70% mobile searches lead 2 action within 1 hour, as v. online searches, 70% of which lead 2 action within 1 mth. MSFT -
Mobile coupons receive 10x higher redemption rates than print coupons. BorrellAssociates

Friday, April 6, 2012

79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. 
9 out of 10 mobile searches lead to action, over half leading to purchase. Google